RTZN Brand Strategy
Righteous Felon specializes in producing and trafficking high-potency beef jerky made with what-should-be-illegal combinations of explosive flavors and all-natural ingredients. In today's world, it’s rare to find a pure jerky product that hasn't been mass produced in a mega-factory and stepped on with chemical preservatives and low-grade ingredients.
Righteous Felon is different – and you’ll know the difference when you tear through your first bag. The branding is fun and cheeky, the recipes unique and bold. They use only the highest quality ingredients and single-sourced, pasture-raised beef, which is dry aged for 21 days prior to jerkification so that the delicious marinades can be fully absorbed deep into the beef. All of Righteous Felon's top-quality, hormone- and antibiotic-free beef is sourced from Roseda, a celebrated local Black Angus farm located in northern Maryland, just south of the Pennsylvania border. Righteous Felon jerky is handmade and produced in small batches to ensure freshness, quality, and consistency for the ultimate tasting experience.
